GUERILLAZ and GRASSROOTS

PLEASE, take a moment to think about the last time you believed in something. The last time a person or group of persons exhibited conviction. Try to recall how it felt to be a part of that system of beliefs, and conversely, how disappointed you were soon after learning it was worth less than the semen that shuttled the sperm that spawned musical/social atrocities like Kesha. We know it hurts. We’ve been there too.

With this is mind, we are making it public, our plans to propagate. Our plans to exploit. Our plans to take advantage of the only truth that has prevailed amidst the adulterated ideals we once relied on. This is where we ask you to remember what it felt like to faithful one more time. This is where we tell you it will be worth it.

We need your help. We are not asking for this help so we can show numbers to our label. Nor is this an effort to be placed in competition with our musical peers whom we rarely care to be involved with. We need your help with making it so we are all involved in this seemingly trite “something to believe in”. They haven’t quite cultivated words to describe what this is we’re always harping on. We don’t want to belabor the fact, but we will. THIS IS FOR ALL OF US. LETLIVE IS FOR YOU. And ironically enough, FAKE HISTORY IS SOMETHING YOU CAN BELIEVE IN.

With all that verbiage, we’d like to make our point – GRASSROOTS MOVEMENTS. WORD OF MOUTH. GUERILLA MARKETING. These are the best ways to make a point. These are the purest forms of advertising. This is all about the interaction between human beings. This is telling everyone (honestly, everyone) about this band that you think is doing it the right way. This is asking us for stickers and bills to put any and everywhere around your town or any town you step foot in. This is grabbing a spray can and letting your nearest blood sucking corporation that you’re part of THELETLIVECREW. This is…keeping it really real.

-WE WILL BE ADVERTISING ON THE STREETS THROUGHOUT THE MONTH OF MARCH BY ACTUALLY PERFORMING IN THEM. WE WILL BE STAGING MINIMALIST PERFORMANCE THROUGHOUT LOS ANGELES COUNTY AND POSSIBLY ANY OTHER COUNTIES WE HERE OF THAT SERVE AS TRULY PUBLIC VENUES. ONCE AGAIN, WE WILL BE PERFORMING ON THE STREETS. LETLIVE, DURING THE MONTH OF MARCH, WILL BE STREET PERFORMERS.

-WE WILL BE ANNOUNCING THE DATES, TIMES AND LOCATION INTERMITTENTLY IN THE MIDST OF MARCH. SOMETIMES, WEEKS PRIOR. OTHERS, THE DAY OF OR HOUR BEFORE.

-YOU CAN STAY INFORMED OF OUR TROUBADOURING THROUGH MYSPACE, OUR BLOG, FACEBOOK AND TWITTER. IF YOU’RE LUCKY YOU HAVE ONE OF OUR NUMBERS, AND YOU CAN HOLLA AT US IN A TEXT MESSAGE.

-BRING CAMERAS, HOT CHOCOLATE AND/OR BAKED GOODS. YOUR FAMILY AND FRIENDS.

HERE’S YOUR FIRST CHANCE AT THIS CAMPAIGN. TELL PEOPLE ABOUT THIS. TALK ABOUT IT. BE ABOUT IT. WE’D LIKE TO SEE THIS IN A BULLETIN, STATUS UPDATE, TWEETED AND RETWEETED, AND SPRAY PAINTED OR BURNED INTO SOMEONES LAWN. OBSERVE REVOLUTION IN AN UNBIASED BOOK AND DO WHAT THEY DO.

this is going to be real cool. love you.
xo
jason aalon

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5 Comments

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5 responses to “GUERILLAZ and GRASSROOTS

  1. Anonymous

    set the streets ablaze

  2. theletlivecrew.

    share that fire, my friend.

  3. Anonymous

    Let me first say that I randomly got to hear some of the new songs and they are amazing and the best I ever heard from letlive. TRUE soul was put into those songs and it’s obvious. Which brings me to my next point. I love the idea of street shows and guerrilla marketing but I also believe that the way to really make a difference is from the direct source of the issue. You guys are clearly so much better than some droid void of any truth such as Kesha, so why don’t you guys up the ante on the marketing to get to where she is? The people should be hearing your songs, not hers. I think ALL types of marketing CAN be pure, it just depends on what your intentions are. I also believe that any really really successful person (consciously or unconsciously) respects the pyramid. They discretely enter from top and let their personal truths trickle all the way down (lol). Although it’s good to work with the people who are generally at the bottom, ONLY working from there can just leave you with your wheels spinning. You guys clearly put your full selves into your work and you guys deserve the FULL benefits. Your true fans know where your hearts are at, and I think that if you came up with some crazy concepts in addition to your guerilla-style campaign, you would take over. And rightly so.

    • theletlivecrew.

      Funny you mention these things, my friend. For as long as we’ve encouraged progress and ‘out of the box’ thought, I personally have always believed in this trickle down effect you have mentioned. Not only that, but I also admit to my indulgences. I rock power 106 hard. I love me some hooks and you can find me at Temporary Spaces 2 in Hollywood getting temporarily mindless to the mash ups courtesy of my boys Ishowmyself. That wasn’t an implicit plug that was a direct plug. Peep my boys Ishowmyself. Moving along…I completely agree with you Mr/Mrs. Anonymous Poster. Not only do I agree, but will exhibit the methods you expressed. So with that, I thank you and suggest you buy yourself some Baskin Robbins to celebrate your cognizance. And if you’re vegan, you have definitely earned yourself a trip to “Sprinkles” cupcakes on little Santa Monica in Beverly Hills to try their new VEGAN RED VELVET CUPCAKE. Truly delectable. This is honestly the type of considerate thoughts I love seeing put on digital paper. Please come back soon and make me happy to be like minded with our friends again.
      xo
      jason aalon

    • g-spot

      yeah, letlive, win, please. what orson welles was to hollywood, you could be to rock and roll. do it up.

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